What We Do?
20
Articles
30
Reports
50
Posters
160
Researches
Phase 1
Phase 2
Phase 3
Phase 4
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Define broad strategy
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Define value and communication story
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Differentiation of pricing strategy
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Conduct early payer engagement studies
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Medical needs gap analysis
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Finalize launch timelines and pricing strategy
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Implement the value dossiers and health economics model by local affiliates
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Prepare dossiers and apply for pricing and reimbursement
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Conduct projects for societal support
Market Search & Business Development
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- KOL Mapping
- Environment mapping
- Competitor mapping
- Business planning
- Horizen screening
Medical Affairs and Biostatistics
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- Advisory board support
- Medical marketing support
- Medical writing & publications
- Biostatistics analysis and reporting
- Value communications
HEOR & Market Access & Health Policy
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- Stakeholder mapping
- Define the value of product
- Conduct cost-effectiveness & budget impact analysis and cost-of illness analysis with real world data or modeling
- Prepare market access and health policy strategy
- Support to implement the market access and health policy strategy
The market access strategy needs to start as early as early access programs!
Review:
- Product profile
- Competitive environment
- Market dynamics
- Pricing & reimbursement of competitors
- Target Population
Secondary research:
- Literature search
- Treatment guidelines
Market Access Processes:
- P&R process
- HTA Review
- Mapping and understanding of country-specific pricing and reimbursement processes requirements
- MA current trends in each country
- Define critical success factors to achieve successful market access
Payer research:
- Interview guide
- KOLs & payers interviews
- Analysis & consolidation of findings
Assessment:
- Achievable / optimal price per country
- Possible scenarios
- Launch sequence
- International price referencing
- National price referencing
Value dossier preparation including:
- Systematic literature researches, meta analysis, etc.
- Modeling, cost-effectiveness, cost-utility analysis
- Budget impact analysis
Recommendations:
- Price strategy
- Actions & data to support pricing & market access
- Poster & article preparation
- Application assessment